It seems Apple is on a real tear to clean up the iPhone App Store as of late, and now it wants to make sure that apps at least add some form of value to the user.
Not too long ago, we brought you the news that over 5,000 apps got banned for being too sexually suggestive. Then came the even odder news that Wi-Fi detection apps had been locked out of the store. And now it seems that all apps are being looked at for quality.
TechCrunch is reporting that developers that it has spoken with are being warned by Apple to spruce up their apps. After speaking to multiple developers, there seemed to be a general consensus as to what Apple was doing:
Apple doesn’t appear to be opposed to ‘app generators’ and templates per se, but in the last month or so it has started cracking down on basic applications that are little more than RSS feeds or glorified business cards. In short, Apple doesn’t want people using native applications for things that a basic web app could accomplish.
It shouldn’t surprise anyone that this is all happening in the days leading up to the launch of the long awaited iPad. While some of these applications looked fine on the smaller screens of the iPhone and iPod Touch, when you blow them up a screen the size of the iPad, they will just come off as looking potentially silly. When you add in the fact the new tablet is focused heavily on Web browsing to begin with, Apple is of course going to want the apps to differentiate themselves from what the user can find in the built-in copy of Safari.
While Apple has often touted how many apps are in the App Store, it looks like the company is finally getting more interested in quality over quantity.
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