Why the Apple Store Doesn't Want You To Bring In Your Broken Mac

A common question from Apple MacBook owners regarding Mac repair services is:

Who should I take my MacBook to if it needs an upgrade or repair?

The reason for the apparent dilemma is that the answers might include: an Apple Reseller, Apple Retailer, Apple Dealer, the local Apple Store, or an Authorized Apple Repair Center?

So what's the difference?

Your average Apple Store, Apple Retailer, or Apple Dealer are all essentially the same thing. Each may have varying levels of expertise on Apple computers and products, depending on their setup and the product ranges they focus on.

The majority of Authorized Apple Dealers (however they label themselves) are retailers that are focused on selling new products. Although they may well be helpful in a numerous ways and are able to perform certified MacBook repairs, they usually only want to provide limited repairs and upgrades.

Understandably, an Apple Dealer might be a little anxious to have clients bringing in MacBook repairs, with frowns on their faces, in front of new potential customer looking to purchase a shiny new MacBook. The problem here is that it is difficult for the potential customer to know whether there is a major defect (potential to spoil the sale), or if the Apple MacBook owner is merely looking for an upgrade to their computer or even just a minor MacBook repair that was the fault of the owner. Sales areas do not want frustrated MacBook owners coming into the store looking for urgent repairs, therefore the repair shops tend to be separate from the sales area in the Apple Store.



If you have a Macbook repair that needs attention, you should take your MacBook to an Authorized Apple Repair Center rather than an Apple Store or an Apple dealer. Take it where you can get the right attention it needs instead of being rushed to the back of the room. More often than not, the Apple Store doesn't have the repair facilities on-site and they must ship your MacBook out to an Authorized Apple Repair Center to fix your computer.

Usually, there are plenty of locally Authorized Apple repair centers that are easily found in major metropolitan areas. Here your MacBook upgrades and MacBook repairs can be taken care of for less money and in less time, by professionals that are happy for your business.

If your precious MacBook needs some attention, you should use certified Apple technicians at an Authorized Apple Repair Center. The Apple Stores typically send their most difficult MacBook Repairs to Authorized Apple Repair Centers so why not cut out the middle man and save yourself some time and money.
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